Black Soil, Eleven Stays, Vibe With Yoga, ShopatLLMs

Stores, ads,WhatsAppand reports

One team for D2C brands. We build custom and Shopify stores, run your Meta and Google ads, set up WhatsApp commerce, and send you one plain report every week.

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Reports, run by Hermes

Reports that tell you what to do next

Hermes, an open-source AI agent we set up for you, checks your store and ads and reports on WhatsApp. Anything that changes your store, spends money or messages a customer waits for your yes. Every job here is piloting on our own brand, Black Soil.

Pilot

Checks your store every night

Speed, product-page declarations, broken links and missing basics, in one short report.

Pilot

Watches your Meta ads

A plain morning summary and alerts when costs jump or a budget runs out early.

Pilot

Reads your pack labels

Fills Legal Metrology and FSSAI fields from a photo, for you to approve.

Pilot

Reports to you every week

What changed, what needs you, and what it did, on WhatsApp.

Pilot

Follows up every enquiry

Reminders and follow-ups through the official WhatsApp Business API, never a personal number.

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Read-only by default. It checks, reports and drafts. You approve.

How Hermes starts with every brand
What we do

Build the store, then run it with you

Fixed scope, fixed price, measured the same way before and after.

All services
How it works

Four weeks from audit to a measured result

Hermes starts reporting in the first fortnight. Everything that changes your store waits for your approval.

  1. 01Week 1

    Audit

    We check your top pages, your ads and what your product pages show, and tell you what matters first.

  2. 02Week 1–2

    Set up Hermes

    Hermes gets read-only access to what it needs and starts reporting to you on WhatsApp.

  3. 03Weeks 2–3

    Build

    We build the fixes, pages and videos on your subdomain and an unpublished theme you approve.

  4. 04Week 4

    Measure

    We measure the same way as before and publish the numbers with their source, with your permission.

Why us

Not another agency

No retainers you can’t check, no borrowed statistics. One price agreed up front, and numbers that carry their source.

With Your Elevens

  • Store, ads, WhatsApp and reports with one team
  • One fixed price, agreed before we start
  • Numbers with a source, sample and date
  • Checkout, payments and data stay on your Shopify

The usual agency

  • A web agency, an ads agency and a WhatsApp vendor who never talk
  • Monthly retainers with nothing you can check
  • Percentages with no source
  • Rebuilt checkouts and locked-in platforms
Questions

Asked before every first call

Something else on your mind? Ask us on WhatsApp and a person answers.

What is Hermes?

Hermes Agent is an open-source AI agent made by Nous Research. It runs on a schedule, remembers context and works through tools. We set it up and run it for your brand.

Can Hermes change my store or my ads?

Not by default. It starts read-only: it checks, reports and drafts. Anything that changes your store, spends money or messages customers waits for your approval.

Does it talk to my customers?

Only through the official WhatsApp Business API, and only for order updates, reminders and follow-ups you approve. Never from a personal number, never open-ended chat.

Who pays for the AI?

It’s included in the monthly plan. You don’t need your own AI account.

What counts as a measured number?

A figure we took ourselves with a named tool, device and date, or one from your own analytics with its sample size. Estimates never appear as results.